Social Media by Jouliet

Each successful social network constantly evolves to meet the growing needs of consumers, each company assumes an active role in that evolution.

For example, Amazon listens and responds to its customers, offering incredible content that provides value to those who interact with it. One of Amazon's greatest strengths lies in its ability to promote its products on social networks. The retail giant successfully manages to take advantage of the popularity of social networks to return to Amazon product pages.

Amazon clearly understands how social networks can help in customer service. Due to its ability to produce an instant and open dialogue between the producer and the consumer, the customer service potential of social networks is enormous. Amazon always strives to respond directly to customers who pose problems, complaints or questions through its social media channels. A clear understanding of the customer service potential of social networks.

Unlike Netflix, it publishes updates on upcoming films and programs until it engages its audience with ingenious comments, Netflix manages to fulfill the purpose of its existence on social networks as it does with its video streaming content: pure entertainment.

Much of this is due to the development of information and communication technologies.

Netflix is not evaluated based on audience ratings around content release, which may allow new programs to have the opportunity to attract a larger audience. Therefore, after a new program is released, an increase in mentions in social networks can “raise the perception of content by consumers and, ultimately, can attract new subscribers to the platform to a lower cost in relation to the traditional television network.

The Netflix audience is not the same as one watching a complete chapter for the other to see the first five minutes and change to something else. Spectators who are between 18 and 49 years old are usually the most likely to buy what they see in advertising or to change habits. The goal of Netflix is to get any customer, regardless of age. That is why from the service they have proposed to create a multitude of series aimed at many different demographic ranges. What are lazy in young subscribers aged 18 to 21? It is an example, but then they would create content oriented to them.

Netflix uses three indicators or descriptors with which it classifies the users who see its contents: "starters", "watchers" and "completers".

Starters are those who watch a movie or an episode of a series for a couple of minutes and remove it. The "watchers", meanwhile, see 70%, while as "completers" users who see 90% of a movie or the season of a series are classified.

The exclusively quantitative hearing in a short time or limited to seven days is over. This will transform television as a whole. The large communication groups are already putting the batteries so that all their products can be consumed on-demand with quality and, most importantly, ease.

There is a very remarkable phenomenon directly related to the production of Spanish series: Money-Heist. It was first broadcast on the television network in Spain without obtaining outstanding results, although acceptable. And then he came to the online platform.

If Netflix did not exist, Money-Heist would not have become a global phenomenon and the third season would not be taking place. Moreover, having no sound results, the format abroad would never have been purchased for broadcast in other markets and it would have been very complicated for the viewer to get hooked on what is already the most consumed non-English-speaking series in history. from Netflix.

Everything has changed. Now the audiovisual producers are not going to be judged in a single day or a single broadcast but will have a month to see if their content has forged among the tastes of the spectators. At least, all those who get on the Netflix car.

Netflix Facebook 

Netflix has a total of 61 million followers on Facebook. Content is the key piece of social media marketing and Netflix is rightly called the king of media streaming for its top-level content game. Netflix's approach to social networks focuses on authenticity and interactions with people, yet sprinkled with a dash of humor and ingenuity.

Netflix produces more videos than any other type of content on social networks. These videos generally focus on upcoming movies and television shows, which gives your audience a preview of what awaits them. In addition to the videos, the brand publishes images, gifs and plain text publications in the form of questions based on current movies and television programs that are broadcast online.

Interestingly, plain text publications became better involved while those with videos were published frequently. Publications with plain text focused on questions from movies and television programs that cause an increase in commitment.

Netflix Twitter

Netflix tweets an average of 14 times a day. While tweets with plain text work best, those with links are the most frequent.

Netflix is famous for its responses on Twitter. The brand uses its identifier not only to answer questions but also to start conversations with fans who talk about the trends of movies and television programs.

Nor does it fall short when it comes to influential people on Twitter that help expand its reach and presence. Celebrities and television networks join the car of people who participate in the brand on social networks.

Amazon Facebook

Amazon currently has more than 29 million likes on its Facebook page. An incredible figure, but if you quickly scroll down in your news you can see why it is so popular. Your central account has a list of retail and consumer products and is used to market your products and highlight offers, contests and offers for your consumer community. Often, these are optimized to match relevant events and vacations, providing attractive and valuable content for their customers.

Amazon also has specific Facebook accounts related to its products, such as Prime Video. Like the central account, they are used to draw attention to relevant products and offers to increase intrigue, boost engagement through reach and, ultimately, obtain sales.

Currently, Amazon on its Facebook page involves its customers, it does so in several different ways. Amazon responds to an amazing amount of comments left in its posts, and does so quickly, courteously, provides useful information and links, to help that specific situation. Create a conversation that is important on social networks by adding the human touch when addressing commentators by name, with the Amazon employee signing each comment using their first name as well.

When someone asks a question, Amazon answers it. If someone expresses a frustration, the answer is quick and useful. And Amazon also creates and contributes to the conversations, which is essential for the success of the brand in social networks. In fact, according to the social aspect of Amazon's social media efforts, customers with accounts connected to Facebook will see the reviews of products written by their Facebook connections in their feeds, as well as the products that their connections have put on your Amazon wish lists (so you know what you can buy for your next birthday, directly from Amazon, of course).

As for promotions, Amazon also uses Facebook to highlight products and offers coupons and discounts related to the date to encourage sales. When Mother's Day is just around the corner, the Facebook page is flooded with gift ideas and discount coupons to buy them: followers, who would probably buy a gift online anyway, don't have to look on the other side. Who wouldn't want to spend a coupon on that Mother's Day gift, especially when planning to buy it online anyway?

It is mainly used for company updates and product promotion through a comprehensive video strategy.

The official Amazon Facebook page also appears to be a crucial point of contact for the customer, with tens of thousands of external posts and comments published every month. Amazon uses its official Facebook page to promote your company's news and presents product promotions through influential people of all sizes.

Social network administrators don't publish very frequently (8 posts in the last 30 days), but they seem to have a strong predilection for videos on this specific platform (75% of all content published in the last 30 days).

These analyzes correspond to a broader trend in digital marketing: the increase in video content. By 2021, 80% of all online content is expected to be in video format, which will present new challenges for brands in terms of content creation and analysis.

Amazon Twitter

Amazon uses Twitter to understand how social networks are not only a marketing tool, they also take advantage of the ability to share content such as amplifying comments by retweeting and responding or sharing videos or other content that can be easily shared. While other retailers are reluctant to invest time in integration.

The company's main account, which has more than 3 million followers, is mainly used to (humorously) interact with customers (149 responses in the last 30 days, compared to 3 regular tweets and retweets).

If you have a Twitter account and enjoy shopping through Amazon, get ready to go crazy. Amazon expanded its Twitter e-commerce integration, offering users the ability to add to Amazon's wish lists using the hashtag #AmazonWishList in a response to a tweet.

If you see a feature of the product on Twitter and there is an Amazon code included, it allows users to send items to their shopping cart directly from Twitter responding to product tweets with the hashtag #AmazonCart.

Along with the predominant B2C aspect of its business, Amazon also has clear control over B2B. This can be seen in your Amazon Web Services (AWS) Twitter account.

It is important to be innovative and try to think outside the box with social networks and meet your customers. Why not create a way to connect those followers directly to your accounts?

But what you can do is be creative with your tweets and create your hashtag to promote engagement through Twitter.

Today's movement adds wish lists to the mix; Amazon said in a statement "just in time for the holiday shopping season." The company said one in three Amazon customers worldwide used wish lists last year, representing 50 items added per second.

#AmazonWishList aims to make this process perfect for Twitter users.

Is that how it works. A user who sees a tweet that includes an Amazon product responds to that tweet with the hashtag. If the user has connected his Twitter account with Amazon (via http://amazon.com/social), he will receive an immediate response from Twitter and an email saying that the item has been added. Otherwise, you will receive a response asking you to connect your account.

It seems that Amazon loves Twitter. In addition, the e-commerce platform has literally dozens of official accounts for different purposes (for example, @AmazonHelp for support questions, @AmazonNews for company updates, etc.), for different products and services such as Amazon Pay or Amazon Echo, as well as for different geographic markets (@amazonmusicjp for the Japanese market, @AmazonMusicIN for the Indian market, etc.).

Currently, Amazon's Twitter campaign has fewer promotions than it used to be and instead serves as a vehicle to attract 3 million followers to Amazon's additional services, such as Prime Video and Amazon Music. The Amazon Twitter feed is also used to promote the company's blog content, many of which offer advice for small businesses to those who sell on Amazon, and to deliver news about the various things and innovations in which the company is involved. and in which she is involved.

Essentially a platform for content marketing instead of driving direct sales, Amazon's activity on Twitter, however, serves to create and nurture a committed community of customers, and encourage as many as possible towards Prime membership.

In conclusion, brands have a lot of space to differentiate themselves from their competitors in terms of content and voice.

Amazon is an e-commerce giant with hundreds and thousands of online consumers who buy products from their website every day. E-commerce sites have become a key part of people's daily lives, turning them into a hot topic of discussion on social media channels with the social public commenting on everything from the latest offers to the impact of Amazon in society.

While Netflix has a clear idea of what they are doing on social networks. His main strategy is to entertain his fans not only through movies and television shows but also through his ingenious social media content. The brand listens to what its audience says and selects the content that best resonates with them. With this clear strategy at stake, there is no way to prevent Netflix from losing its cool on social media.